Julissa and will Marcencia
Julissa and will Marcencia, people who own Drink Down Media, is winners off Northern Bay Providers Journal’s 2018 Latino Business Frontrunners Honors.
Top-notch record: Julissa been the lady news career through the the woman undergrad in the Viacom Mass media Networks’ Musical & Entertainment Class (MTV, VH1, Funny Central). Immediately after graduating, she was leased towards Nickelodeon Group (Nickelodeon, Nick Jr.) in their System Sales force.
Just after recognitions and you will offers within Viacom, she kept to Barcelona, The country of spain to pursue their MBA in which she worked for PRISA Radio, the fresh world’s premier Foreign language-code Broadcast Classification. Up on graduation and you can swinging back again to Southern area California, she is provided a marketing condition within Univision Communication.
Will first started their article-school field in the Marketing from the financial industry if you find yourself quickly recognizing the guy decided not to do it for very long. He produced the position switch to News, recognizing a binding agreement with Univision Communications’ advertising sales team. Through some offers, the guy moved off to the business’s latest revenue-generating section, Articles Shipments.
It retired its business services within Univision so you’re able to run off abroad, mixed its history names while they started their unique history, and you may first started its enterprising travels during the media. They now very own and you will efforts Napa Valley’s The radio, KVYN-FM and you may KVON-Was using their electronic and you can personal assets.
Education: Julissa: United International Team Schools; Barcelona, Spain: masters in operation management (Global Conversion process and you can an university; Tangerine, CA: bachelor’s in business administration (marketing)
Write to us your own story which of your providers: KVON 1440-Am and you may KVYN 99.3-FM is actually steered by cardiovascular system of Napa Valley given that new Napa Valley’s several the air. KVON “Brand new Sound out-of Napa” started in 1948 and you will KVYN “The fresh Vine” for the 1975. New station carry out and you can curate a mix of posts worried about reports, talk, recreations, and you may songs.
They come through the airwaves, digitally, and in town to help you serve the brand new diverse groups regarding North Bay and those who stream of afar. KVON is available on the web at the KVON and KVYN was at 993thevine.
As soon as we acquired radio stations channels, i grabbed a guarantee to live around our very own objective out of telling and you may strengthening the fresh Napa Area and you may past at all times. We have been very happy with new dedication and you can commitment the professionals displayed folks during the 2017 Napa Advanced fires, doing work tirelessly and you will hours and hours for sixteen upright weeks.
Technology is constantly-changing and therefore has an effect on how some one supply music and you can recommendations audibly. Posts accessibility is extremely disconnected, so we must ensure the audience is at the forefront of everyone’s mind.
Two of the biggest obstacles you will find encountered: fear of the fresh unknown and you will ageism one is obtainable inside our neighborhood having entrepreneurship. Many people are amazed and you can baffled once they find united states reveal up to conferences or occurrences because the “owners/operators” due to the years. To conquer our very own obstacles, i face the country a day at the same time with these long-label attention set up and you may break as many traps as we possibly can.
On the significant mass media organizations merging and you can browsing “network” forms, the fresh thirst to own regional stuff of the customers is becoming stronger and healthier. All of our paradigm is the opposite – the audience is getting a little more about local recommendations to your society. Getting local and you can bringing our listeners large-quality content happens to be to be brand new disruptor.
Julissa – Joanelle Miro is actually a manager I did lower than and her strategy to help you team is actually refreshing because the a woman regarding the male-dominated vehicles globe.
Napa Latino providers frontrunners from the Wines Down Mass media behavior breaking since the many barriers as they can
Write to us about your neighborhood wedding: Julissa is on the fresh board of creature hobbies advocate and you can educator, Napa Civilized, along with helping into Marketing panel for psychological state provider, Mentis, chinalovecupid discount code and the Napa Chamber. She is plus a happy member of the newest Kiwanis Pub off Napa.
Will was a recently available classman of the management system, Leadership Napa Valley, and you can a member of the Sunrise Rotary Bar.
Newest training: Every quarter, we try to see one of many same courses therefore we is also speak about and you will understand what we enjoys read. A couple of times it generally does not also look like we have been studying the fresh same publication, which gives so you can great conversations. One of many slope pile away from courses to your the “Must Finish” list, our company is training Zappos inventor, Tony Hseih’s “Getting Contentment.”
Very need to see: Anthony Bourdain – there are plenty unanswered inquiries and metropolitan areas i have yet , to search as well, and you will Bourdain had a fascinating contact lens that people traveling vicariously due to their suggests.
